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Despite growth in the amount spent advertising alcohol, spending on public service ads against under-age drinking has fallen.
Alcohol Advertising and Promotion Excerpts from The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking ... Prevalence of Underage Drinking
R.J. Reynolds Tobacco Co. has ended its controversial advertisements promoting smoking and drinking, reported WBAL-TV in Baltimore.
Rather than serving as a warning, the "drinking stories" ads may be seen by young people as a fun night out.
British anti-drinking ads depicting imbibers being thrown out of a bar or passing out are meant to be cautionary tales, but may be having the opposite effect.
Some anti-drinking advertising campaigns may be "catastrophically misconceived" because they play on the entertaining 'drinking stories' that young people use to mark their social identity, say ...
Producers need to 're-think' responsible drinking ads Drinks groups may stepping up their efforts to promote responsible alcohol consumption, but some of their latest advertising...
Some anti-drinking advertising campaigns may be backfiring as they involve scenarios young people find entertaining rather than worrying.
Advertising campaigns in Britain meant to discourage young people from drinking to excess have come in for some harsh criticism from researchers and comes at a time when experts are saying alcohol ...
Some UK anti-drinking advertising campaigns may be "catastrophically misconceived" because they play on the entertaining "drinking stories" that young people use to mark their social identity, say ...
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