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Discusses various propaganda techniques, provides contemporary examples of their use, and proposes strategies of mental self-defense.
(Institute for Propaganda Analysis, 1938) The name-calling technique links a person, or idea, to a negative symbol.
The Army-McCarthy hearings relied on the propaganda technique known as "name-calling." The accusers labeled people and ideas with feared words such as "Commie," "subversive," "Pinko," or "Red" based ...
Name calling is the commonest of the propaganda tricks. ... Fascist propaganda can be met by descending to the same kinds of name calling and vituperation to which the fascist descends.
Propaganda Techniques Related to Enviromental Scares...
The conversion of these policy definitions into law has often followed prohibitionist mass movements which sought through a variety of propaganda techniques to instill in the culture at large a ...
Examples: "love" and "peace" or "cheat" and "war". ... REPETITION: The product name or keyword or phrase is repeated several times
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"Name calling" and the use of slogans are techniques of this nature.
In reverse, Name-Calling emphasizes the negative, thus rousing fear, intolerance, profound dislike, even hate in people.
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