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For our purposes in propaganda analysis, we call these virtue words "Glittering Generalities" in order to focus attention upon this dangerous characteristic that they have: They mean different things ...
Examples Gingrich's glittering generalities Previous | Next | Index
Glittering generalities (also called "glowing generalities") are emotionally appealing words so closely associated with highly-valued concepts and beliefs that they carry conviction without supporting information or reason. Such highly-valued concepts attract general approval and acclaim.
Glittering Generalities as a propaganda device uses needs- or value-based vague words to invoke powerful emotions. ... Techniques > Propaganda > Glittering generalities
Me (driving toward it and thinking about how to avoid running over its stinky corpse again without jerking the steering wheel and tumbling everyone in the back seat): Crap!
Glittering generalities "was one of the seven main propaganda techniques identified by the Institute for Propaganda Analysis in 1938. ... When coming across with glittering generalities, ...
GLITTERING GENERALITY: Loaded words in the glittering generality are so strongly positive in emotional content that they make you feel good just by hearing them.
Glittering Generalities Definition: Broad-brush oversimplifications that gloss over exceptions or problems.
Kaboodle - Glittering generalities review and product info . Learn more about Glittering generalities, learn other people's perspectives, compare prices, and find out where to buy.
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