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Marketing myopia is a term used in marketing as well as the title of an important marketing paper written by Theodore Levitt.
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marketing myopia - definition of marketing myopia from BusinessDictionary.com: Short sighted and inward looking approach to marketing that focuses on the needs of the firm instead of defining the firm ...
Marketing article on How to Avoid Green Marketing Myopia ... How to Avoid Green Marketing Myopia by Jacquelyn A. Ottman, Edwin R. Stafford, and Cathy L. Hartman
Marketing article on Do You Have Marketing Myopia ... Most companies we encounter don't market their product correctly. It's been 42 years since Theodore Levitt first introduced the term Marketing Myopia, ...
Summary of Marketing Myopia (HBR Classic), by Theodore Levitt. Find this and other business articles and publications at Harvard Business School Publishing.
Theodore Levitt, one the most influential thinkers in modern marketing, ex-editor of Harvard Business Review, and professor at Harvard Business School passed away on June 28th, 2007. Marketing Myopia ...
Kent subsequently pointed me to a great quote by Theodore Levitt, who in 1960 wrote a business classic called Marketing Myopia:
You may be familiar with Theodore Levitt's classic paper - 'Marketing Myopia'. It called on marketers to redefine their competition and alerted them not to have a narrow short term view of their ...
Let me close with that classic question posed in Harvard Business Review observation in their article about Marketing Myopia.
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