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WOMMA's Case Study Library is a "how-to" resource intended to help you gain a better understanding of the different types of word of mouth marketing that exist, as well as how to put them to work for you. ...
>> Take part in the "Social Media Marketing: The Latest Buzz on Word of Mouth" benchmark study from the Aberdeen Group and receive a complimentary copy of the report (a $399 value).
This study was a test of the utility of a diary-based methodology for revealing how word-of-mouth (WOM) marketing agents perceive their campaign and non-campaign-related WOM communication episodes.
This has provided me with a case study on how viral networks spread and insights into how to drive effective word of mouth campaigns:
All about what's on and under-the-radar with word-of-mouth marketing, customer experience, brand communities, buzz and viral marketing, user generate content, marketing and customer 2.0, social media ...
Case Study: Square Enix / Dragon Quest "Slime Knights"
Full of tactical strategies and numbers-based results, WOMMA's Case Study Library is the first and only resource of its kind dedicated to word of mouth marketing.
Here's the abstract:<blockquote>This study was a test of the utility of a diary-based methodology for revealing how word-of-mouth (WOM) marketing agents perceive their campaign and non-campaign ...
Social Media Playground is Affinitive’s blog related to the discussion of word of mouth (WOM) and social media marketing.
Word of Mouth Marketing Association is the official organization for the viral, blog, buzz, evangelism, influential, consumer-generated-media and word of mouth marketing industry. Events, newsletters, ...
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